Hey, I’m Sam, and I’m currently the Digital Marketing Media Manager at the University of Waterloo, and I love it here.
Over the past decade, I’ve had the opportunity to work with a wide range of organizations — including Fortune 500 brands — in digital media, communications, and engagement. I’ve also grown a YouTube channel that’s reached over 1 million views, focusing on authentic content that connects with real audiences.
In addition to my marketing work, I regularly guest speak on AI and communications, and have been a guest lecturer for several universities and global organizations — including IABC International, Carleton University, and West Virginia University.
My background includes media production (video, photography, and graphic design), along with branding, partnerships, event planning, and sponsorship strategy. I enjoy helping businesses and creators bring their ideas to life in creative and memorable ways.
While I’m usually juggling a few projects, I’m always open to a good conversation. If you’re working on something exciting and think I can help, feel free to reach out — I’d be happy to chat and see where it goes.
Guest Speaker & Host






Build Your Brand’s Story, The Right Way